The decisions you make with your pricing strategies send important signals to your potential customers:
- About what to expect from your business,
- What your product quality is like, or
- What your service standards are
This will be true whether you think your market is price sensitive or not. Customers in every market have inherent pricing bias – so how you manage your prices matters a LOT!
There are a number of approaches and pricing strategies that can be used to make certain you:
- Get the true value of your product/service
- Maximise the average customer spend
- Differentiate yourself from the competition
- Attract more customers
- Build customer loyalty
- Make greater profits
In this e-book/guide I highlight 7 really smart pricing strategies that you can adopt to ensure you understand the options available and how to utilise them in your business.
There’s also an additional Pricing Strategy that is one of the most difficult (for most businesses) to implement successfully. Beware…If you get it wrong it has more chance of killing your business than any other!